How has e-commerce growth affected the art market?

The art and photography markets are having their ‘Blockbuster-Netflix moment’ or ‘taxi-Uber moment’—the entire industry is being disrupted like never before. E-commerce has seen a decade’s worth of growth compressed into about eight weeks during the pandemic. This isn’t temporary—it’s here to stay and not going back to ‘the good old days.’ When you combine this with an antiquated and exploitative traditional gallery business model, the overall effectiveness of modern digital marketing, and the emergence of live video as a sales tool, this represents a huge opportunity for artists who adapt to the new reality.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-19