Should I be on both Facebook and Instagram, or should I choose one?

You should be on both platforms. While Instagram is either catching up to or surpassing Facebook in reach and effectiveness, Facebook is still extremely powerful and plenty effective as a number two platform. Both have significant value for marketing your art, so rather than choosing one, invest in understanding and using both effectively.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-02