Why are art sales online continuing to stay strong even after lockdowns have ended and things are reopening?

The sustained strong online art sales reflect a fundamental shift in consumer habits, not just a temporary change. During lockdowns, people accelerated their adoption of online shopping by about ten years, and crucially, these new habits have stuck. People discovered that buying art online can be more convenient and provide a better experience than they previously thought. Even as physical locations reopened, the behaviors formed during the pandemic persisted. Buyers became comfortable purchasing art directly from creators online, experiencing live art shows and demonstrations, and engaging with artists in new ways that weren’t possible before. This represents a permanent shift in how people shop for and buy art.

Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2020-06-15