What sales periods should I focus on if I want to maximize my art sales throughout the year?

The biggest art-selling periods are Valentine’s Day, Mother’s Day, Father’s Day, summer sales, Black Friday, and the entire fourth quarter (October through December). The fourth quarter is particularly important—it’s historically the biggest art-selling time of year. You should plan strategic promotions around these periods, creating incentives for buyers to act during these high-traffic times. Artists who skip these opportunities while others are running promotions will see minimal sales and watch potential buyers purchase from competitors instead. Marketing for these major selling periods should begin in advance—for example, fourth quarter marketing should start at the beginning of October. Missing these windows means missing the majority of annual art-buying activity.

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Asked by general business education · Answered by Nick · art-marketing-podcast · 2020-09-03