When should I start running warm ads to my existing audience?

You should start running warm ads once you have your marketing system in place, are posting and marketing consistently, and have validated your art with at least several thousand dollars in sales (ideally $5,000-$10,000 or more). At that point, you should run warm ads perpetually, 365 days a year, typically starting with $5-10 per day. This ensures your existing followers and email subscribers actually see your content despite the low organic reach on social platforms.

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Asked by an artist with an established following · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-09-01