How should I price my giveaway print for an in-person art show or market?

Base your giveaway on cost, not size. Spend between $40 and $70 on your cost for the giveaway print. This creates enough perceived value to motivate participation without breaking your budget. The key metric is cost per lead—if you spend $40 on the print and collect 10 email addresses, each lead cost you $4, which is reasonable. Display the retail price of the print prominently (for example, if it costs you $30 but sells for $95 on your website) so participants understand they’re entering to win something valuable. This is a lead generation strategy, not a sales campaign—you’re investing in acquiring new potential collectors.

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Asked by a photographer preparing for markets · Answered by Juan · Office Hours · 2026-04-07