Why is Instagram so important for artists?

Instagram has 3.4 billion users and growing—projected to reach 3.9 billion in the next few years. It’s literally perfect for photographers and painters because it’s a visual, image-based platform. High engagement on images is exactly what you need. If you’re not using Instagram or don’t feel confident with it, that’s okay—you can get help with it. The key is that it’s one of the most effective ways to get your art in front of a massive, engaged audience.

---

Asked by general teaching to all attendees · Answered by Matthew · Art Business Webinar · 2026-07-31