Why should I use viral or trending audio in my reels instead of just any music I like?

Using viral or trending audio increases the chances of more people discovering your reel organically. When you use an audio track that’s currently popular, the platform may show your content to users who have previously engaged with other reels using that same audio. It widens your window of opportunity for reach. That said, using trending audio doesn’t guarantee success — it just improves your odds. Choose tracks that also fit the emotional arc of your content for best results.

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Asked by video tutorial demonstration · Answered by Indra · Office Hours · 2026-07-07