Why should I focus on Instagram and Facebook specifically for my art marketing?

Instagram and Facebook are the two most impactful places to invest your marketing efforts because that’s where the attention is right now. These platforms are the highest leverage places you can invest to build a business, get known, and capture attention. Both are owned by the same company, which simplifies things since you can repurpose content across both. Together, they represent the best opportunity to reach art buyers in today’s digital landscape. You need to be contrarian about where the attention is, and right now, it’s on these two platforms.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04