What marketing foundation do I need before running Facebook ads?

Before running any Facebook ads, you need: (1) to post content regularly on social media, (2) to capture emails consistently, (3) to email your list regularly with engaging content, (4) to run sales properly with scarcity, (5) to do live shows or videos, (6) to run flash sales, and (7) to do all of this consistently without taking months off. You need these marketing muscles built up or ads will just burn your money. Your art also needs to be validated—meaning you’ve already made real sales proving the market wants what you create.

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Asked by an artist considering starting with ads · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-01