When is the best time of year to focus on art sales and marketing?

The last three months of the year (Q4) are when more art and photography sell than any other time all year long. In Western culture and society, especially in America, people spend money at the end of the year. All that marketing activity starts in late October and November, then builds through Black Friday, Cyber Monday, and the holiday season. This is a great time to take your art business seriously and get ready. You need to let people know you exist and be prepared with your lineup, your marketing materials, and your strategy for all those key dates and holidays. Make sure everything is dialed in before the busy season hits.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-07-17