Why does sending personal follow-up emails help build relationships with collectors?

Sending personal emails creates a genuine opportunity to start an actual one-to-one relationship with a buyer. In our digital world, everything defaults to social media follows and automated transactional emails, and we rarely engage in real correspondence anymore. But a personal email opens the door to actual conversation. This buyer might purchase from you for the next 20 years. They might have people over for dinner who ask about your piece on their wall, and they’ll beam with pride saying they actually know the artist and you’re good friends because you’ve been corresponding. This relationship-building aspect is one of the most important benefits that doesn’t get talked about nearly enough.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04