Why is AI becoming so important for creative businesses?

AI is fundamentally transformative for creative businesses - it’s like the difference between horses and cars in early 1900s New York. Within ten years, transportation completely shifted from thousands of horses to thousands of cars because cars were simply more efficient and better. AI is the same kind of society-changing technology. It’s going to increase your creative output, help you get your art seen by more eyeballs, and fundamentally improve your business and life. Right now we’re in the early days - most people are still ‘on horses’ because they haven’t experienced the ‘car’ yet. But those who adopt AI tools now are the early adopters who will see massive advantages in efficiency and creative output.

---

Asked by artist hesitant about AI · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-31