What makes messaging and bot technology important for artists to adopt now?

Messaging as a communication form is the future and it’s happening now. Text messaging, bots, and automated conversations are becoming more prevalent across all industries. There’s currently an arbitrage opportunity—not everyone has figured it out yet, so early adopters gain significant advantages in engagement and attention. Once widespread adoption occurs, effectiveness will decrease. Artists should start touching, tasting, and experimenting with messaging technology now to get way ahead of the curve. The world is changing in how people prefer to communicate, and artists who adapt early will have built sophisticated messaging systems and audiences while their competitors are still figuring it out.

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Asked by artists skeptical about new technology · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09