How should I structure a social media contest post to maximize entries and reach?

Create a clear, simple post explaining the giveaway and how to enter. For example: announce what you’re giving away, the size/specs, state that all they need to do is leave a comment and tag a friend (or answer a simple question like ‘What’s better, green or blue?’), and specify when the winner will be announced. The tag-a-friend mechanic is powerful because not only do commenters see your work, but their tagged friends are introduced to your art for the first time and often enter as well, creating viral growth. However, verify current platform terms of service, as some entry mechanics may have restrictions. If tagging isn’t allowed, use question-based entry instead.

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Asked by artists planning contest posts · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09