Is having a good website enough to build a successful art business?

No, a website alone is not enough. The vast majority of e-commerce stores fail because people think that just launching a website means they have a real business. Anyone can launch a website in ten to fifteen minutes today, and they do every day—this is why most fail. The ongoing marketing is the number one problem that all photographers and artists share. Nobody has enough traffic, distribution, or eyeballs seeing their art. You need to consistently build an audience and then nurture it to turn them into sales. If you do not solve the marketing problem, you will be part of the 99% who fail. It makes no sense to spend time and energy on marketing to drive traffic to your website if you’re not properly equipped, but the website alone will not bring success.

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Asked by an artist with a new website wondering about next steps · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-11