How should I target neighborhoods for postcard distribution?

Start with your own neighborhood - imagine if everyone in your neighborhood knew you were an artist with work for sale. From there, identify affluent neighborhoods in your area where people are more likely to purchase art and commission work. You know your local community best, so target areas where potential buyers live. You can distribute postcards yourself, hire a local teenager looking for work, or even go guerrilla by placing them on car windshields at events (though this can sometimes irritate people). Consider doing monthly distributions for an entire year to measure results - this might cost $1,000 to $1,200 total in advertising, but you can start with just $40-50 for 250 postcards. The key is focusing on areas where your ideal customers live and where being identified as a ‘local artist’ will resonate.

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Asked by an artist planning postcard distribution · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13