I'm getting views and engagement on Instagram and Facebook, but no sales. What am I doing wrong?

You’re doing the right things—showing yourself, talking about your artwork, showing work in progress, and engaging with comments. What you need is consistency and a larger audience. With 434 followers, you need to grow your audience significantly. Focus on following accounts in your niche by searching relevant hashtags and following people who comment on top posts—aim for about 10 new follows daily. You’re getting good view counts (1,600-3,000 views), which shows your content is working. Keep doing what you’re doing while growing your audience. Also, give people a reason to buy by promoting sales, limited-time discounts, or special offers. Right now you’re building awareness and trust at the top of the marketing funnel—you need to guide them down the funnel with compelling calls-to-action.

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Asked by a new artist in the UK · Answered by Juan · Office Hours · 2026-05-21