What's an upload-to-print feature and how can it help my Mother's Day sales?

An upload-to-print feature allows you to launch a page on your website where customers can upload their own photos - family photos, pictures of pets, wedding photos, whatever they want - and order prints using your print shop. They can choose from all your available media types like canvas, paper, metal, and even merchandise items. Everything gets fulfilled automatically through print-on-demand and ships directly to the customer. The value proposition is that you’re an artist who has done the research on where to get the best quality prints made. You’ve launched a print shop where people can have peace of mind knowing they’re not buying from some cheap online source or big-box store where prints might fade or yellow within two years. For Mother’s Day specifically, this is perfect because moms typically want pictures of grandkids, pets, or old family photos. You can promote this as a supplemental service - send one email during your Mother’s Day campaign mentioning it, and offer special discounts to your existing art customers. It’s another revenue stream that leverages your expertise and quality standards.

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Asked by an artist looking for additional revenue opportunities · Answered by Nick · art-marketing-podcast · 2021-03-06