What do I need to know before running a live art show?

There’s significant preparation and strategy involved - what’s called ‘trade craft’ - to execute live art shows properly. You need to do marketing before, during, and after the event to get the full effect. There are also different approaches regarding what products and items to offer during the show to maximize effectiveness. Following a structured approach and best practices is essential to achieving strong sales results. The marketing component at each stage is crucial to converting attendees into buyers.

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-30