What price points should I offer to monetize my audience effectively?

Create a range of price points from $0 to $5,000+ to serve everyone in your audience. Start with art prints and merchandise from $0-$100, then prints get bigger in the $100-$1,000 range. At $1,000 and above, you can offer workshops, and also add digital courses at various price points. This tiered approach ensures that anyone who comes in and loves your work will find something they can afford, whether it’s a small print or a premium workshop experience.

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Asked by a photographer with a large social media following · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-20