How can I use QR codes effectively in my art marketing?

Physical postcards provide a rare and valuable opportunity to use QR codes in your marketing. QR codes are now commonplace in daily life - at restaurants, events, and more - so people are comfortable scanning them. You can link a QR code to your social media profile, your website, a specific section like your commissions page, or use a ‘mailto’ link that automatically opens an email draft on their phone with your email address pre-filled and even a subject line like ‘Hey, your neighbor here, I had a question about…’ You could also use a QR code for a giveaway: ‘Scan to enter to win’ a print or piece of merchandise. There are many free services available online to generate QR codes. The key advantage is that unlike social media where someone can’t scan a code they’re viewing on their phone, a physical postcard creates the perfect scenario for QR code interaction.

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Asked by an artist exploring QR code marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13