What happens to an art business when marketing efforts become stale or stop working?

As soon as your marketing strategy doesn’t work anymore or gets stale, your business starts going down or becomes stagnant. You can’t just set up a marketing strategy once and be done - you need ongoing, forever marketing that evolves. This is why you need a constant feedback loop from your customers to know what’s working. Successful businesses continuously iterate their marketing based on what’s generating the most customer success, updating their approaches to stay current and effective.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-28