How many art shows per year should I do once I'm established?

An established artist doing shows full-time might do 25-27 shows annually, though this is grueling. Over time, the goal is to scale back to about 20 shows by cutting less profitable ones. Eventually, as your online business grows from the customer base and email list you’ve built, you can reduce to just the most significant shows - perhaps 3-5 premium events per year - while maintaining strong revenue through your digital sales channels. The shows are a means to build your business infrastructure, not necessarily the end goal for your entire career.

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Asked by general teaching · Answered by John Kennington and Patrick Shanahan · art-marketing-podcast · 2024-11-22