How can I build a strong niche as a nature or landscape photographer?

Own your backyard and become known as THE photographer for your specific geographic area. For example, become ‘the Northern Michigan nature guy’ or define your niche around the flora and fauna of your specific region. This strategy gives you a tightly defined niche while still providing width and breadth—anything that’s in the zeitgeist of your town or region falls within your scope. You can reach everyone who loves that town, visits that area, or has a connection to that geography. Brand yourself as the definitive artist for that place.

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Asked by a nature photographer defining their niche · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03