What's the best way to test different Facebook ad audiences when I'm not sure which will perform best?

Run what can be called ‘tryouts’ with your Facebook ad targeting. Create one campaign with three different ad groups, each targeting a different audience. Use the exact same creative - the same ad copy, images, and landing page - across all three groups, and run them at the same time with the same budget. This approach eliminates your cognitive biases about which audience you think will perform best and allows you to measure actual performance data. Track both Facebook metrics like engagement, reactions, likes, comments, shares, and page follows, as well as on-site metrics like email captures and sales. Let the data reveal which audience performs best, then go all in on the winner.

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Asked by an artist learning Facebook advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2018-11-08