How can I use my background in design or marketing to help my art business?

Bring that entrepreneurial and strategic thinking into your art business. Look at everything from a business perspective: What’s the time investment versus return? What’s the long-term strategy? What’s the end game? Brand development, marketing strategy, understanding pain points in the market—these skills translate directly. Use them to think through product-market fit, pricing strategy, launch plans, and positioning. This business mindset combined with artistic talent is a powerful combination, even if it’s somewhat rare among artists.

---

Asked by an artist with a design and branding background · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20