How should I follow up with customers who purchased during a holiday sale?

Send a personalized follow-up email a couple days after the sale ends. Thank them for their purchase, then offer them an even bigger discount than they originally got (for example, if your sale was 20% off, offer them 30% off) for the next week as a thank you for their patronage. Make it time-sensitive with a clear expiration date. Include images of pieces they might be interested in. Always add a P.S. asking how they heard about you - this gives you invaluable feedback on which marketing efforts are actually working. The goal is to get them to make a second purchase right away, because otherwise they likely won’t come back.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04