How do I keep my work visible to new audiences when people haven't seen my older pieces?

Think of your online presence like changing the window display in a gallery for foot traffic. Not everyone has seen your newest work or your classic bestsellers, so regularly resurface older pieces alongside new ones. Consistent posting—multiple times per day across different channels—ensures that as you gain new followers and subscribers, they’re exposed to the full range of your catalog. Your older work is new to them. This approach maximizes the value of your entire body of work rather than only promoting your latest pieces, and it gives collectors multiple entry points to connect with your style.

---

Asked by an artist with a large back catalog wondering how to keep older work relevant · Answered by Brandon Carter · art-marketing-podcast · 2023-05-10