Should I only post images of my artwork on social media, or should I share personal content too?

You must share personal content beyond just your artwork. Artists often hide behind their work, but people want to connect with you as a person. Use this prompt: ‘What can I post that has absolutely nothing to do with my art?’ Personal posts—like cooking dinner, your daily life, travels—often get significantly higher engagement than art posts. That high engagement signals to the algorithm that your content is valuable, which then causes the platform to show more of your art-related content. Personal posts also allow bonds to form with your audience in ways that art alone cannot accomplish. You are the brand, not just your work.

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Asked by an artist wondering about content variety · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30