What type of social media content gets the most engagement for artists?

Content that shows your face and personality consistently outperforms static images of artwork alone. People connect with people—they want to know the artist behind the work, hear your voice, see your process, and understand your story. Videos of you talking to the camera (even short, simple clips) will almost always get more views, comments, and saves than a still image. ‘Unboxing’ videos, studio tours, behind-the-scenes glimpses, and casual thoughts about your work or life all build that human connection. Don’t hide behind the art—step in front of the camera.

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Asked by an artist reviewing their social media performance · Answered by Juan · Office Hours · 2026-06-09