Should I run live art shows publicly or privately?

For serious live art shows with significant pieces, run two separate events: one private session in a video call platform for just your collectors—intimate, not streamed anywhere, like a VIP wine-and-cheese event—and another for the general public. This approach was taught by customers who tried it and found it highly effective. The private collector session makes your best customers feel special and valued.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-08