What are the essential first steps to start selling art online?

The two most crucial investments are a professional website and business cards. These are fundamental business tools that allow you to direct people to see your work and make purchases. When you meet people and tell them you’re an artist, you need to be able to hand them a card and direct them to your website. On your website, consider offering an immediate incentive like a 20% discount code for new visitors. You need to invest some money in marketing yourself - this is essential for building a real art business. Start with these basics before worrying about more complex marketing strategies.

---

Asked by an artist just starting their online journey · Answered by William K. Stidham · art-marketing-podcast · 2017-03-20