How has marketing automation technology changed what's possible for solo artists?

Marketing automation technology allows individual artists to compete at the same level as large art businesses with thirty to fifty person teams, without needing to hire a full-time marketing employee. Previously, you would have needed to spend seven to ten thousand dollars per month on a marketing employee to get quality, consistent marketing done, or invest enormous time learning to do it all yourself competently. Most solo operators simply don’t have that kind of money. Now, automation tools allow you to get professional-level marketing done from your house without hiring anyone, giving you the same competitive capability as much larger businesses.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2025-05-23