Can I test new subject matter by changing my artistic medium, not just the subject?

Absolutely. Creative pivots can be medium-driven, not just subject-driven. For example, if you normally do large oil paintings, try quick sketches or a completely different technique. A shift in medium can completely change your market appeal, speed of production, and price points. It’s another form of experimentation that can open new revenue streams. The key is the same: test it, see if it resonates, and iterate quickly.

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Asked by an artist considering new approaches · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-14