What's an effective email marketing strategy for holiday art sales?

Use a three-email sequence: First, send an initial email with a holiday-themed subject line that includes a discount or incentive and emphasizes scarcity (deal expires soon). Second, within 24-48 hours, resend to people who didn’t open the first email using ‘ICYMI’ (in case you missed it) in the subject line with the same content. Third, send a final urgency email 24 hours before the shipping deadline with language like ‘24 hours left to order’ in the subject line. This gives people multiple touchpoints without being pushy.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26