Where is the opportunity shifting in the art market right now?

The demand and opportunity have fundamentally shifted from traditional retail channels to direct online sales. The sales volume that artists are now capturing through their own websites and direct marketing is coming directly out of the pockets of galleries and art shows—it’s not new demand, it’s demand that has moved. This represents a massive opportunity for artists who can market themselves directly, but it gets smaller every day as more artists figure this out and enter the space. Right now, if you move quickly, you can be at the front of the line rather than being the last person to adapt. The window is open, but competition increases daily as more artists build their direct businesses.

---

Asked by synthesized from teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-15