What if I do an in-person show and don't make money during the event itself?

An in-person show isn’t just about day-of sales. The smart artist captures emails and markets consistently afterward. You might lose money on the booth fee day-of, but if you captured 50-100 quality emails and nurture those leads over time, you can generate significant sales months or even years later. One artist lost $250 on a show but later made a $15,000 sale from an email captured at that event two years prior. Focus on the long game—the relationships and contact information you build, not just immediate revenue. The real ROI comes from consistent follow-up marketing to the leads you generate.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-08