Who is the easiest customer to sell to?

The one you already have. The math is abundantly clear: it’s far easier to sell again to someone who already bought from you than to find a brand-new customer. This is especially true in art because of the collector phenomenon—once someone connects with your work, they’re likely to buy again.

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Asked by artists looking to increase sales · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-09