What's a realistic first step toward marketing consistency if I'm overwhelmed?

Break it down into the smallest possible step: just be more consistent than you were yesterday, then a little bit better the next day. You don’t have to be perfect immediately. When conditions make it hard to market (the metaphorical ‘rain’), you don’t have to do everything - just do something. It’s like exercise: when you don’t want to put your shoes on for a long walk, just commit to walking around the block. You don’t have to walk 15 miles and track it perfectly. In marketing terms, this means if you can’t create perfect posts across multiple platforms, just post your art somewhere, even without a caption. Figure out how to take one small step forward, how to leverage available tools slightly more than before, how to be just a bit more consistent. These small, positive steps compound over time.

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Asked by an overwhelmed artist · Answered by Patrick Shanahan · art-marketing-podcast · 2025-06-20