How should I choose hashtags for my art posts if I want to reach collectors instead of other artists?

Instead of using technical hashtags like camera models or generic terms like ‘landscape photography,’ use descriptive keywords that relate to the experience or location. For example, for a waterfall photo, use the city name, the waterfall’s name, words like ‘travel,’ ‘hike,’ ‘trail,’ or ‘fun spots.’ Focus on words that describe the image and appeal to people who would appreciate the scene, not the technical craft. You can incorporate these keywords directly into your caption rather than relying heavily on hashtags—the algorithm reads caption text just as effectively.

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Asked by a landscape photographer · Answered by Indra · Office Hours · 2026-06-23