What should I include in a reel to provide context for viewers who don't know me?

Reels often appear without any prior context, so you need to explain who you are and what you’re showing. Use on-screen text to add a short description—like ‘This is one of the artists I collaborate with’ or ‘Watch me create this piece from start to finish.’ Also write a detailed, optimized caption that explains the content. Ask yourself: if a stranger saw this, would they know who I am, what I do, and what to do next? If not, add more context.

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Asked by an artist posting collaborative content · Answered by Indra · Office Hours · 2026-06-23