Should my digital marketing approach mirror how I sell art in person?

Yes, absolutely. Everything you do digitally should mirror what you do in the real world—there’s no need to reinvent the wheel. Just stick to what works. For example, websites should look like the art gallery experience: minimalist, plain presentation, all about the work. This is a great heuristic for thinking about the digital world: make it as close as possible to established real-world paradigms. If you take initiative and start conversations at shows when someone shows interest, do the same thing on social media.

---

Asked by an artist wondering about digital strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-27