Why should I spend as much time promoting content as I do creating it?

When you’re a content creator, you invest enormous time, energy, thought, and effort into creating each piece. You’re doing yourself a massive disservice if you don’t invest equally in promotion. Getting your content in front of as many people as possible multiplies the return on that creation effort. This multi-channel amplification technique — using email, blog, Facebook, Instagram, stories, and ads — maximizes the ROI of your content and marketing efforts. It can be done inexpensively, but the key is actually doing it rather than hitting publish once and moving on.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25