Should I keep trying if I keep facing failure and seeing no success anywhere in my art business?

Yes, but you need to approach it correctly. Most artists are running from failure everywhere with no success anywhere, which is discouraging. However, the issue is typically not the quality of your art but rather: 1) You haven’t validated that your specific niche/style has market demand, 2) You don’t have proper marketing fundamentals in place, or 3) You’re quitting too early before giving your efforts time to work. Before continuing to invest time and money, validate that you can sell at least a few pieces yourself. If you truly can’t get any traction despite genuine effort, consider whether you need to pivot your niche or style to something the market wants. Many now-successful artists were about to quit entirely before making a strategic pivot that changed everything.

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Asked by an artist discouraged by lack of success · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-11