How can I amplify my email marketing results using social media ads?

You can significantly boost email performance by coordinating your email sends with social media ads shown to your email list audience. Here’s how: send your email as normal, then create an ad with the same message or offer and show it to your warm traffic (your uploaded email list) on the same day. Put a small budget behind it—as little as five to ten dollars for a small list, or more for larger lists. This can increase your open rates substantially because people who ignored the email in their inbox will see the ad on social media, remember they received the email, and go back to open it. That extra engagement can lead directly to sales.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09