What should I do to audit my current strengths before the holiday season?

Take time now to list out what specific advantages you have that are unique to your circumstances. This could be a large email list, a substantial Instagram or Facebook following, skill with ads, a mailing list from shows, or anything else. This varies wildly from artist to artist. Write it down and force yourself to think through where you’re strong, because that’s probably where you need to focus your energy. If you have lots of Instagram followers, you need a solid posting and Instagram Stories strategy. This thought exercise helps surface unexpected assets—sometimes artists have resources they haven’t even thought to leverage, like a connection who could share their work to a massive audience. These unique advantages can dramatically impact your sales if you identify and plan to use them.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13