Why is it a mistake to think your website alone will generate sales?

A great website is like a Ferrari sitting in your driveway with no gas in it—it’s going nowhere. The gas is the marketing. Fish aren’t going to jump into your boat just because you have a website somewhere on the internet. You must actively promote your art and get eyeballs on it. SEO strategies stopped being effective about ten years ago and are being further disrupted by AI and chat tools changing how people search. No business in any industry can just launch a website and expect sales—whether it’s a restaurant, a retail shop, or an art business, you must promote it. The same principle applies to art: without active, consistent marketing, your website will sit unused regardless of how good it is.

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Asked by a podcast host · Answered by Nick Friend · art-marketing-podcast · 2023-05-22