Should I pursue licensing deals for my art, and how do I prepare for them?

If your art and audience appeal to a specific demographic (like young girls, which has enormous commercial potential), licensing can be a major opportunity. Companies care that you’re already selling well and have tapped into a clear demographic. Create a licensing page on your website even before companies reach out - it signals you’re open to opportunities and acts as a lead generator. Your art being whimsical and unbranded makes it perfect for licensing onto products like purses, makeup items, wallpaper, shower curtains, or any products targeting your demographic. Build up your sales track record and audience size, as these are what licensing companies evaluate.

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Asked by a young artist with a strong following in a specific demographic · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-15