What's the most valuable but often overlooked benefit of running a giveaway contest?

While subscriber growth and follower increases are measurable and valuable, the most profound benefit is the quality and quantity of direct conversations with potential collectors and existing fans. You essentially break down the digital divide and open personal communication channels with hundreds of people simultaneously. It’s like speed-dating with your customer base. These aren’t just transactional exchanges—some develop into substantive 30-40 message conversations where you’re getting to know collectors, they’re sharing photos of themselves, discussing their interests, and you’re building genuine relationships. These conversations strengthen emotional connections to your work and can directly lead to sales, commissions, and long-term collector relationships that wouldn’t have developed otherwise.

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Asked by artists focused only on metrics · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09